About Us

About Smile 90.4FM

Smile 90.4FM is an adult contemporary radio station, broadcasting a mix of music and talk, in English and Afrikaans, to the Cape Metropole and surrounding greater Cape Town area.

Smile 90.4FM is wholly owned by Cape Town Radio (Pty) Ltd and co-chaired by renowned film producer, Anant Singh who also chairs Cape Town Film Studios.

Co-chairperson, Dr Ernest Messina is a respected business leader with an academic background. Dr Messina chairs among other bodies, the Groot Constantia Trust.

Historically Disadvantaged Individuals hold 88.7% of the shareholding of Cape Town Radio (Pty) Ltd. The shareholders have significant media, entertainment and business experience with a deep understanding of the radio industry.

The shareholders are:

  • Videovision Entertainment (Pty) Ltd
  • Women’s Development Bank (WDB) Investment Holdings
  • Allparts Cape (Pty) Ltd
  • African Peoples Investment Company (Pty) Ltd
  • Radio 021 (Pty) Ltd

The Smile 90.4FM Music Policy

Smile’s music is a mix of adult contemporary and pop songs targeted at 25 to 49 year olds living in the greater Cape Town region. We play contemporary hit songs, as well as your favourite tunes from yesteryear. A minimum of 50% of the playlist is filled with a variety of South African music.

To make sure we keep you Smiling with the feel-good songs that you love to hear, we’ll be conducting regular research on the playlist. We may be calling you soon!