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Smile TV ad collage_smaller

Our first TV ad starring – you

The first ever crowd-sourced television advertisement in the country has just been made by Smile 90.4FM, and it looks great because you – our awesome Smile tribe – are in it.

A while ago we asked you to take a fresh look at yourself, your loved ones and your city and to send us your selfies and pics; to share your #ReasonsToSmile with us. You did, and the results are there for all to see.

We’ve always assumed that our listeners are a group of great, positive and fun-loving people with radiant smiles, but now we have visual proof.

Thank you very much. Baie dankie.

Kom en geniet jou #selfie!

Enjoy your #selfie!

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  1. Ansie Jordaan

    3 years ago


    I love this add. Well done Smile FM. All the best going forward.


  2. Danie Marais

    3 years ago

    Thank you very much, Ansie.

  3. Brenda

    3 years ago

    Hi Smile Radio

    What an amazing add and thank you for choosing the pic of my gorgeous grand daughter and myself – best radio station ever. – keep it up – WELL DONE!!!!!!!!!!!

  4. Jo Bosman

    3 years ago

    To All At Smile 90.4FM

    Thank you for a truly special evening last night! Okay not the dragging me into the studio part – Bobby Brown & Danie Marais – EISH! I felt like a real NaNa 😉 Not easy when one is put on the spot like that & to think off the top of one’s head under pressure! HUGE RESPECT for all of you & you all do it with such ease 

    The warm welcome & hospitality that I experienced from all I came into contact with will be treasured forever!

    I may not have made the ad “personally”, but I just saw that my precious cat, Geesie, did 🙂 That put a HUGE 😀 on my dial!

    Congratulations once again on making history with the first ever Crowd-sourced TV commercial! So proud to be part of the movement – it’s truly contagious & addictive! Infectious comes to mind! Hear It! Feel It! SMILE! See It! SMILE!


    Jo Bosman aka ProMoJo (aka Hannah)

  5. zulfie

    3 years ago

    Ag man, well done family!!!!

  6. zulfie

    3 years ago


  7. Redewaan

    3 years ago

    Hey please send link to ad because open it

  8. Danie Marais

    3 years ago

    Hi Redewaan, you can just click on the embedded clips above, but
    here’s the link to the Afrikaans ad:
    And here’s the link to the English ad:

  9. samantha jansen

    3 years ago

    Hi, almal by Smile FM!!

    Ek’s mal oor die tv ad!! Dankie vir n AWESOME show altyd!! Ek miss Smile FM vir niks!! WHOOP!!

    • Danie Marais

      3 years ago

      Baie dankie, Samantha. Altyd lekker om van jou te hoor. Hou aan Smile!

  10. estelle hendricks mathee

    3 years ago

    Surprised that 3 of my selfies actually made it… great add…. glad to be part of the Smileys. Love the presenters 🙂